Artis launches new Elite Collection makeup brushes

US-based Artis has revealed its new Elite Collection of metal alloy makeup brushes.

Artis’ metal alloy is claimed to be similar to the kind of material used in the production of car engines.

Artis general manager Leigh Adelman said: “We never stop imagining the future of what’s possible for Artis and we were relentless in our mission to create a next-gen manufacturing process and source a metal alloy that could be engineered to meet our highest design vision.”

The Elite Collection’s handles feature an elliptical/oval shape and Artis’ patented engineered CosmeFibre, which is shaped and refined by hand into an oval for uniform makeup application and blending.

Artis founder and managing partner Jeremy Adelman said: “At Artis, we’re constantly exploring how to elevate our products’ design and performance to improve our customer’s beauty experience.

“Our Next Gen innovation is the latest embodiment of the Artis philosophy, ‘Better Beauty, by Design’.”

Customers can purchase the Next Gen Elite Collection at the company’s online store, at Sephora.com and in store across Artis retailers.