Ariana Grande’s new perfume to launch in US and Canada

Ariana Grande’s new perfume Ariana Grande CLOUD is set to launch at Ulta Beauty in the US and Shoppers Drug Mart in Canada.

Created in partnership with Luxe Brands, the fragrance will feature lavender blossom, juicy pear and bergamot scents, as well as crème de coconut, praline and vanilla orchid.

The fragrance is presented in a white cloud-shaped bottle.

Ariane Grande exclaimed: “I love clouds, and I love this new fragrance. It is my favourite one yet!”

LUXE Brands CEO Joel Ronkin stated: “Each of Ariana’s fragrances continues to surpass expectations, simply defying the trajectory of celebrity fragrances. This is a true testament to her ability to connect with her fans and her incredible passion to deliver a superior fragrance for them.

“We are incredibly honoured to partner once again with such an influential and aspirational artist and look forward to continued success with the launch of CLOUD.”

Ariana Grande’s new fragrance will be available as an Eau de Parfum Spray 100ml for $59, an Eau de Parfum Spray 50ml for $49, an Eau de Parfum Spray 30ml for $39, and an Eau de Parfum Purse Spray 10ml for $20.

The singer’s fragrance franchise is one of the most successful celebrity products. In 2017, the brand saw sales of more than $150m.