Amyris’ brand Biossance to launch in Sephora stores in Canada

Beauty brand Biossance is set to launch its products in more than 60 Sephora locations across Canada.

To be completed by mid-February, the launch follows the brand’s planned expansion outside of the US.

The products include 100% squalane oil, squalane + vitamin c rose oil, squalane + peptide eye gel, squalane + probiotic gel moisturiser, squalane + antioxidant cleansing oil and   squalane + phyto-retinol serum.

Sephora merchandising vice-president Jane Nugent said: “We are excited to welcome Biossance to Sephora stores and Sephora.ca in February. Our Canadian Clients are increasingly interested in natural and sustainable products that deliver strong results, and Biossance is definitely an innovator in that world.”

The brand’s plant-based squalane skincare line is said to contain sustainable ingredients.

Amyris Personal Care senior vice-president Caroline Hadfield said: “Biossance has now become one of the fastest growing skincare brands while garnering rave reviews from our customers.

“With an expanding and uniquely positioned product line, we believe the brand’s success will continue as we enter new markets.”

The company delivers its products across a number of markets, including speciality and performance chemicals, flavours and fragrances, cosmetics ingredients, pharmaceuticals and nutraceuticals.

Sephora has 2,300 locations in 33 countries with more than 430 stores in the US, Canada, Mexico and Brazil, in addition to 600 outlets in JCPenney.