AmorePacific K-beauty brand Mamonde launches in US

South Korean cosmetics firm AmorePacific’s skincare brand Mamonde has launched in the US at Ulta stores and online.

As part of the brand’s expansion outside of Asia, it has partnered with Ulta Beauty for high street retail distribution.

Ulta Merchandising, Prestige Skincare and Fragrance vice-president Penny Coy said: “We’re delighted to be the exclusive US brick and mortar retailer for Mamonde, with many additional items specially developed for Ulta Beauty.

“Mamonde, true to AmorePacific’s deep heritage of innovation and trend leadership, is a fabulous addition to our continuously growing assortment of K-beauty products.

“Mamonde is botanical, nature-inspired and simplistic, even combining the ritualistic double cleanse routine into a single, rose-scented step.”

Mamonde’s skincare products are said to be inspired by the beauty, energy and vitality of the flowers cultivated in the brand’s garden in South Korea.

AmorePacific US president and general manager Jessica Hanson said: “We are thrilled to have Ulta as the exclusive retail partner for Mamonde. This brand is very special so it was important to find the right partner to help support its beautiful story.

“We are excited to be able to offer consumers a range of simplified K-beauty products that deliver beautiful skin benefits.”