February’s top news stories

P&G acquires feminine care brand This Is L

Procter & Gamble (P&G) purchased US-based feminine care brand This Is L.

This Is L’s portfolio comprises high-quality tampons, pads, liners and wipes that are made with organic cotton. The company also owns the L products brand.

The new deal is expected to help P&G expand its feminine care business in the naturals segment and to meet growing consumer demands for period products. It is also set to help grow This Is L and its programmes.

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Dora Sobze unveils new hair and skincare collection

Dora Sobze unveiled the Clarity Collection, a selection of products that are designed to cleanse the hair, skin and scalp.

The collection includes a conditioning shampoo and body wash, an exfoliating scalp scrub and body polish; a vegan moisturising lip balm; and a soft tip massing scalp brush.

Each product is claimed to be suitable for all hair types and complexions to be used as part of a simple self-care regimen.

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JAB plans to acquire 20% additional stake in Coty for $1.75bn

JAB submitted an offer to acquire a 20% stake in American cosmetic firm Coty in a transaction valued at approximately $1.75bn.

The offer will see JAB purchase up to 150 million Coty shares at $11.65 per share in cash. The proposed acquisition will enable JAB to increase its total stake in the business from 40% to 60%.

The offer represents a premium of nearly 21%, based on the stock’s closing price on 11 February.

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Avon Products to cut 2,300 jobs following multiyear revenue decline

London-based cosmetics company Avon Products announced plans to cut 2,300 jobs.

With this latest move, the company has reduced its workforce by a tenth this year.

In a statement, Avon CEO Jan Zijderveld said: “Decisions like these are always difficult. However, we must take the actions necessary to improve our operations and strengthen our ability to continue investing in our transformation initiatives and fuel our future growth.”

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Marico to launch Kaya Youth skincare range in India

Marico signed a licensing agreement with skincare and wellness chain Kaya to create and sell new sub-brand Kaya Youth.

Under the agreement, Marico will launch the new brand and pay royalties to Kaya, reported The Economic Times.

The move is aimed to reduce Marico’s reliance on its haircare and edible oil businesses.

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Liht Cannabis releases hemp seed oil-based skincare products

Canada-based Liht Cannabis introduced a collection of six skincare products under the PureCloud 9 brand that use organic hemp seed oil as the main ingredient.

Blended using a proprietary mixture of organic, unrefined, cold-pressed hemp seed oil with high-potency essential oils, the PureCloud 9 range includes Illuminating Body Oil, Restorative Rescue Oil, Glow-Boosting Day Serum, Rejuvenating Night Serum, Radiance-Enhancing Facial Exfoliator and Illuminating Body Exfoliator.

Liht Cannabis claims that its products have received positive results during development and test marketing stages. PureCloud 9 will be expanded to include a full line of cannabidiol (CBD) health and wellness products after it is legally permitted in Canada.

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Topix acquires professional skincare company ClarityRx

Topix acquired ClarityRx, a skincare company that specialises in spa-dispensed products.

Supported by private-equity firm New Mountain Capital, Topix is a skincare products manufacturer that offers a portfolio of brands sold across the medical and natural channels.

Upon completion of the transaction, ClarityRx is expected to benefit from Topix’s scale and experience in the US market.

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Naturally Serious adopts sustainable packaging

Naturally Serious released its latest product range in new sustainable packaging.

Available in Sephora stores, the skincare brand will now be presented in recyclable jars and tubes. The adoption of this packaging is part of the Clean at Sephora programme.

Naturally Serious has already been using sustainable eco-friendly cartons that are produced in a carbon-neutral, wind-powered facility.