April’s top stories: Amway’s new bath & body care line and Coty’s acquisition of Burberry Beauty

Amway introduced new G&H bath and body care collection

US-based beauty and nutrition firm Amway introduced new nature-inspired, gentle bath and bodycare collection G&H.

The G&H bath and bodycare collection are available in three complementary ranges and feature performance and patented ingredients to maintain and nourish healthy-looking skin.

All G&H products are said to be environmental-friendly, with eco-sensitive, 100% recyclable packaging.

Coty entered £130m long-term exclusive global licence agreement with Burberry Beauty

US-based beauty firm Coty entered an agreement to purchase exclusive long-term global licence rights of Burberry Beauty luxury fragrances, cosmetics, and skincare for a cash consideration of £130m.

Under the agreement, the entire range of Burberry Beauty products will be developed, manufactured, and distributed by Coty.

Upon closing the deal, Coty will buy around £50m of inventory from Burberry.

L'Oréal USA reported advancements in sustainability business practices

L'Oréal USA reported significant advancements in implementing sustainability across its business practices.

Among the milestones achieved include reduction in carbon emissions by 84%, water usage by 52%, and waste per finished product by 43%, as well as 100% renewable electricity in its manufacturing plants.

Improvements were also made in the design of its packaging.

Clariant unveiled new skincare agent for indoor pollution

Specialty chemicals company Clariant unveiled new skincare product Eosidin to control hypersensitivity and atopic-prone skin caused due to indoor pollution.

Derived from green citrus unshiu, the new product is designed to address immuno-modulation. Synephrine, hesperidin, and naringin molecules present in the extract regulate the immuno-modulation and reduce hypersensitivity.

The China-compliant Eosidin targets eotaxin and eosinophils to minimise atopic-prone skin conditions. The ingredient is water soluble and does not affect the colour or smell of products. Formulations designed for use on the face and body  use the ingredient, including body creams, serums, lotions, masks, toners, and facial mists.

Estée Lauder entered beauty venture partnership with YouCam in UK

Cosmetics firm Estée Lauder entered a beauty partnership to offer its new Pure Colour LOVE lipstick shades on Perfect Corporation’s YouCam Makeup app in the UK.

Customers can virtually try on 30 shades of new Pure Colour lipstick via the app at Estée Lauder Selfridges counters and the Estée Edit Carnaby Street store.

Estée Lauder Companies' UK and Ireland president Chris Good said: “Estée Lauder is excited to announce this partnership with YouCam, their first beauty venture in the UK.

Bayer commissioned assurance assessment on Coppertone sun care to offer transparency

Bayer initiated an independent assurance assessment on its Coppertone sun care products to provide trust and confidence to consumers when selecting sunscreen products.

The firm partnered with consulting and standards company AccountAbility to assess its internal processes, systems, controls, and performance guidelines for ensuring labelling accuracy of ten Coppertone products sold in the US.

Bayer intends to make the assessment report available to public to provide transparancy.

Dove introduced new range of baby skincare products in US

Dove introduced new skincare range for babies to help restore moisture and nutrients.

The new Baby Dove range features the firm's 1/4 moisturising cream and DEFI technology to safeguard the natural barrier of the skin. Products are available in Rich Moisture and Sensitive Moisture varieties to ensure suitability for all skin types.

The Rich Moisture collection is developed for normal to dry skin, while the Sensitive Moisture line is meant for babies with sensitive skin. Both are claimed to be hypoallergenic with neutral pH and tear-free cleansers.

Sephora inside JCPenney opens in 70 new locations

Beauty retailer Sephora partnered with apparel and home furnishings retailer JCPenney to open 70 new Sephora inside JCPenney locations and expand 32 existing destinations.

Sephora inside JCPenney offers an assortment of multiple makeup, fragrances, skincare, and haircare brands.

JCPenney also expanded its online offering of Sephora with a collection of products, tools, shades, colours, and fragrances. The retailer plans to further introduce a new online feature enabling clients  to book a custom makeover with a beauty consultant from Sephora.

CVS removed chemicals from 600 beauty and personal care offerings

US-based retailer CVS Pharmacy initiated removal of parabens, phthalates, and common formaldehyde donors from approximately 600 beauty and personal care offerings of brands CVS Health, Beauty 360, Essence of Beauty, and Blade ranges.

In addition, the firm planned to cease shippments of CVS Health products containing these chemicals to distribution centres by the end of 2019.

The move is part of CVS Pharmacy's intention to address consumer concerns about the use of chemicals and provide more sustainable products to meet expectations.

Meitu added Augmented Reality video and photo filters to its BeautyPlus app

Chinese technology firm Meitu introduced more than 20 augmented reality (AR) video and photo filters to its BeautyPlus selfie-editing app.

The filters complement existing features such as selfie-editing tools, virtual makeup, artificial intelligence (AI) auto-beautification, Magic Brush, and a line of AR-powered AnimeCam looks.

The AR filters include several animated variations such as animals, floating desserts, stormy clouds, and devil horns. The user can apply them to the image in real-time when taking a photo or video to express a multitude of moods and occasions.