Focus:
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29 May 2020
How to use positioning to innovate in hand sanitiser market during Covid-19
Alcohol-based hand sanitiser offers preventative and hygienic benefits by killing germs in a convenient, portable format that is both quick and easy to use, which has helped to boost the...
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15 November 2018
Personal care brands should push natural credentials when conveying quality
The importance of natural credentials is strong within the personal care space, and one which brands cannot ignore.
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31 October 2018
Solid soap makes a comeback amid plastic debate
The current anti-plastic climate may in fact spur a renaissance for one particular personal hygiene item – the humble bar of soap.
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6 June 2018
Capturing the male demographic with workout-friendly athleisure skincare products
The desire to lead healthier, more active lifestyles has driven the athleisure trend in the personal care space.
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12 February 2018
What’s driving male grooming in Europe?
Men have always been a hard demographic for personal care brands to crack, with grooming routines traditionally being limited to simple shaving and hair care products.
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10 July 2017
Cosmetics brands are finding innovative ways to address global water shortage
Water scarcity is becoming a global issue.
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13 June 2017
UK online sales slowing, beauty remains a key driver
Buying health and beauty products online is now the norm, and online sales are bucking the slowdown in consumer spending. What is driving people to buy beauty products online?
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21 May 2017
Johnson and Johnson have discovered athleisure’s untapped segment
Baby care manufacturer, Johnson & Johnson, is tapping into the flourishing ‘athleisure’ trend taking the personal care sector by storm with the launch of its ‘active kids’ shampoo range.
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8 May 2017
Lush accused of fat-shaming: the risk of social media sharing for modern brands
Ethical beauty and personal care brand Lush has been accused of fat-shaming after featuring statistics from new health documentary “What the Health” on its Instagram page. Taking factoids from the...
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24 February 2017
Are beauty innovations shrinking the UK’s cosmetic surgery market?
The rise and now omnipresence of internet technology has been held liable for an increasingly image-conscious society, penetrating beyond the selfie generation and impacting consumers across a much wider age...