6 June 2018
Capturing the male demographic with workout-friendly athleisure skincare products
The desire to lead healthier, more active lifestyles has driven the athleisure trend in the personal care space.
Focus:
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12 February 2018
What’s driving male grooming in Europe?
Men have always been a hard demographic for personal care brands to crack, with grooming routines traditionally being limited to simple shaving and hair care products.
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26 January 2018
A future without microbeads
Plastic is versatile, robust and relatively inexpensive to produce. These attractive qualities led industries to adopt the material with enthusiasm. However, its strengths are also its downfall, as plastic materials...
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11 December 2017
7-Eleven’s Simply Me make up line targets busy millennial women
Capturing the ever changing needs of todays’ millennial consumers is the US budget convenience store 7‑Eleven, who recently announced the launch of its own affordable make up brand line Simply...
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29 November 2017
Will Spotify serve as the next go-to beauty stop?
Today, a visit to the bottom of singer Maggie Lindemann’s artist page on Spotify displays several beauty products created by popular make-up brand Pat McGrath Labs.
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13 November 2017
Watercolour is the new trend for foundation
Could ‘thinner than water’ be the next big thing in make-up? Popular cosmetic brand The Ordinary has announced that they will be introducing their ‘Watercolours’ foundation range in December 2017....
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20 July 2017
How augmented reality is transforming the beauty industry
While augmented reality and beauty appear to be an unusual pairing, its potential to revolutionize the beauty industry is becoming increasingly apparent as large industry players are harnessing the technology...
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13 June 2017
UK online sales slowing, beauty remains a key driver
Buying health and beauty products online is now the norm, and online sales are bucking the slowdown in consumer spending. What is driving people to buy beauty products online?
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9 June 2017
Activated charcoal: What’s old is new again in beauty and personal care
The uses of activated charcoal as both a skin beautifying and health enhancing ingredient have been widely publicised in the media recently, as consumers are encouraged to drink it (in...
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21 May 2017
Johnson and Johnson have discovered athleisure’s untapped segment
Baby care manufacturer, Johnson & Johnson, is tapping into the flourishing ‘athleisure’ trend taking the personal care sector by storm with the launch of its ‘active kids’ shampoo range.