Biggest influencers in beauty in Q4 2020: The top individuals and companies to follow

GlobalData research has found the top influencers in beauty based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Cosmetics Technology has named ten of the most influential people in beauty on Twitter during Q4 2020.

Biggest influencers in beauty: The top ten in Q4 2020

1. Dave Lackie (@davelackie)

Dave Lackie is the founder and editor of Beauty Departure, a digital luxury and beauty magazine focussing on prestige fragrance, skin care, and cosmetics. Lackie has collaborated with various brands to showcase their latest trends and launches through social media campaigns and aspirational editorials.

Lackie is also a beauty expert on Cityline, which has a viewership of 70 million across the US and Canada. He was awarded ‘Beauty Influencer of the Year’ at the Canadian Beauty Awards.

Twitter followers: 160,193

GlobalData influencer score: 100

Holiday fragrance and beauty gift sets are online and instore now and they offer some of the best value of the year. You can often get two body products in a gift set for the price of the fragrance alone. Plus you'll often find unique items too. #protip

— dave lackie (@davelackie) November 18, 2020

2. Sarah Berryman (@sarah_berryman1)

Sarah Berryman is the founder blogger at I am Fabulicious, a beauty blog which offers reviews on the latest beauty products. She is a passionate writer with extensive experience and expertise in the beauty industry.

Berryman was shortlisted for the Best Established Beauty Blogger segment at the Johnson & Johnson Beauty Awards in 2017.

Twitter followers: 11,277

GlobalData influencer score: 83

Coach Dreams is the exquisite new fragrance from iconic brand Coach- check it out here https://t.co/5LH4gn9bYt @coach #bbloggers #beauty @FemaleBloggerRT #bloggerstribe #fragrance #coach @FragranceShopUK pic.twitter.com/v9lFnuilVj

— Sarah Berryman✨ (@sarah_berryman1) December 30, 2020

3. Anastasia Smith (@GlamorableBlog)

Anastasia Smith is the founder and owner of Glamorable, a blog where she shares her passion on beauty products. She specialises in skincare regimen and experiments with different brands to offer reviews.

Smith researches various topics related to skincare, such as ingredients, clinical studies, and trending products.

Twitter followers: 18,079

GlobalData influencer score: 56

This Black Friday list has everything: self-care guide, product recs, and even a makeup-proof white puffer! More on the blog >> https://t.co/3095TVS12s #blackfriday2020 #cyberweek #selfcare #retailtherapy pic.twitter.com/WXiR0zex3V

— Anastasia (@GlamorableBlog) November 27, 2020

4. Temptalia ( @temptalia)

Temptalia is a beauty blog that provides in-depth interviews with beauty experts, tutorials, photos, beauty tips, and features. The blog was founded by Christine Mielke, its editor-in-chief, in 2006.

Temptalia has more than 87 million unique visitors since it began. It manages to build on one million unique visitors every month.

Twitter followers: 106,421

GlobalData influencer score: 55

New on the blog — Charlotte Tilbury Copper Sunrise & Sunset Rose Cream Eyeshadows Reviews & Swatches — Read now: https://t.co/0DfnUbalPl pic.twitter.com/ZJ0ObqeiLP

— Temptalia (@temptalia) November 18, 2020

5. Hannah-Ween (@HannahHeartss)

Hannah Ween is the founder of Hannah Heartss, a beauty blog that started in 2013. Ween addresses her thoughts and tips on beauty and lifestyle content.

Ween also featured in the Blogosphere magazine.

Twitter followers: 12,149

GlobalData influencer score: 52

Revisiting the L'Oreal Telescopic Mascara 💕https://t.co/nN8dUacNil #bbloggers pic.twitter.com/rpx0celE0q

— Hannah (@HannahHeartss) December 21, 2020

6. April Coleman (@HeyAprill)

April Coleman is the owner of Hey Aprill, a beauty blog that was created in May 2010. The central focus of the blog is skincare, along with information on latest cosmetic products, and lifestyle and wellness topics.

Coleman’s researches on products and recommends the right one for customers along with tips.

Twitter followers: 20,857

GlobalData influencer score: 51

I never made a list! It’s in my head. Here are the brands that I recommend the most: @PCASKIN @PaulasChoice @blissworld @Neutrogena @FarmacyBeauty @derma_e @dermalogica @IxoraBB @EminenceOrganic @BeautyStrikeNY @fentyskin @DelishCondish @OrganicBath

— Fat, crafty skincare queen 💕 (@HeyAprill) December 7, 2020

7. Makeup.com (@Makeupdotcom)

Makeup.com is a beauty blog, which introducers customers to top experts and brands.  It also swatches the latest palettes and research on the best products to swear by.

Twitter followers: 43,648

GlobalData influencer score: 50

Black eyeshadow doesn't have to be intimidating! https://t.co/g3w3iJVcVO

— Makeup.com by L’Oréal (@Makeupdotcom) December 25, 2020

 8. Jen Mathews (@MyBeautyBunny)

Jen Mathews is the president and social media manager for the Top Tier Media, a social media marketing agency that focuses on beauty, health, lifestyle, and fashion brands. A beauty and lifestyle blogger, Jen specialises in areas such as beauty, aesthetics, spas and salons, health and wellness, fitness, and more.

Mathews is also the editor-in-chief at My Beauty Bunny, a beauty blog that was created in 2009 and has featured across publications.

Twitter followers: 49,199

GlobalData influencer score: 47

AD Winter Glow – Affordable Cruelty Free Skincare from iHerb | My Beauty Bunny – Cruelty Free Lifestyle Blog https://t.co/qJ8TuKWFBR pic.twitter.com/E4YAgmO2NF

— MyBeautyBunny Jen (@MyBeautyBunny) November 18, 2020

9. Georgina Grogan (@GeorginaGrogan_)

Georgina Grogan is the founder and owner at She Might Be Loved, a beauty blog that focuses on beauty and plus size fashion. Created in 2013, the blog covers product reviews, brands, giveaways, and videos.

Grogan is also the content creator and handles public relations for the Foryou Skincare blog to promote brands.

Twitter followers: 22,305

GlobalData influencer score: 47

Doing invoices for my dad (such a perfect daughter, I know) and I've stopped him twice for some self-care glycolic acid treatments 😂 he's ✨ glowing ✨now

— Georgina Grogan♿ (@GeorginaGrogan_) November 15, 2020

10. Anoushka Vanjie Matteo (@AnoushkaLoves)

Anoushka Vanije is a beauty blogger who created Anoushka Loves in 2013, a beauty blog that covers reviews and feedback on beauty, lifestyle, and fashion products.

Twitter followers: 9,970

GlobalData influencer score: 46

New! Pat McGrath Celestial Divinity Palette#PatMcGrath #CelestialDivinity https://t.co/PtQtZKkDDJ

— Anoushka (@AnoushkaLoves) November 29, 2020

Methodology

GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.