Actress Jennifer Garner joins Virtue Labs hair care brand

Virtue Labs, a maker of biotech hair care brand Virtue, has announced the joining of actress and entrepreneur Jennifer Garner in its team.

Garner will use social platform to promote the company’s hair care line.

Garner said: “I was introduced to Virtue hair care products a couple of years ago by my long-time friend and hairstylist, Adir Abergel, who is the Creative Director of the brand. Adir and I have grown up together and have collaborated extensively for almost twenty years. I trust him with everything, but especially when it comes to hair, so naturally, I was an early consumer and fan of Virtue’s products.

“First of all—my hair loves this stuff, the results have been amazing! But when the innovative science behind the products was explained to me, I really got excited—I mean, who knew science could give you your best hair?!

“Virtue’s commitment to innovation, premium quality, and social responsibility reflect Adir’s values, as well as my own, and have made an official partnership seamless and complementary. I’m looking forward to working alongside Adir and the entire Virtue Labs team—we’ve got to share the news about these incredible products and the inventive science and technology that sets them apart. Hair is important, people!”

Garner will help boost Virtue’s brand recognition through creative programmes.

The brand’s products are claimed to be made using clinically proven Alpha Keratin 60ku technology.

Garner will work closely alongside Virtue founder and CEO Melisse Shaban and creative director Adir Abergel on creative content development and overall brand strategy.

Abergel said: “It’s not enough to say that Jen and I are friends, we’re more like family.

“We basically grew up together in our careers in Hollywood. To have this amazing human who I love believe in our products so much that she wants to join our Virtue family is more than I could dream of.”

Shaban said: “At Virtue we are focused on authenticity, from the unique technology that forms the basis of our hair care products to the clinically proven results they can help you achieve.

“In addition to her acclaim as an actress, Jennifer is a businesswoman and working mom who embodies many of the values we aspire to as a brand. Because she really uses the products, Jennifer will add authenticity by sharing her own experience as a genuine Virtue customer, and now a partner of the brand.”

The firm’s products are available at sephora.com and at select salons and retailers in the US, UK, Canada, Europe, and Australia.

Among its products include Recovery Shampoo, Recovery Conditioner, Restorative Treatment Mask, Split End Serum, and Virtue ColorKick.

The company was launched in 2017.