Beauty line EcoTools unveils New Modern Eco Collection

US-based EcoTools has unveiled its New Modern Eco Collection comprising of both redesigned and new products across hair, bath, spa, and makeup categories.

Marking the 10th anniversary of the firm, the collection also includes the company's first makeup sponge developed using plant-based materials.

The firm's existing makeup brushes have been redesigned to feature light-weight handles, brighter colors, and better ferrules and bristles. EcoTools also modified the logo and packaging to contain details about suggested colour cosmetic pairing, end benefits, and a face chart for application.

The complete collection is made of eco-friendly, renewable and recyclable materials such as tree-free paper and recycled polyethylene terephthalate (RPET) clamshell packaging.

The limited-edition Anniversary Brush Set is comprised of brushes for multiple purposes such as airbrush finishing, flat eyeliner, eye/lip blur, and eyebrow shaping.

The patent-pending makeup sponge Perfecting Blender Duo is equipped with EcoFoam technology and consists of a damp Base Blender for foundation application.

While the 70,000 bristle brush Full powder is claimed to provide full-coverage application for a matte finish, the soft Micro Blending Brush is developed for touch-up purposes.

Define & Highlight Duo includes Highlighting Fan Brush for natural contours and the Define Brush for illumination during use of powders, bronzers, and highlighters.

The Modern Romance collection consists of angled blush, flat foundation, full fhadow, petite eye sharing, and detail lip brushes designed to achieve a soft look.

The entire New Modern Eco collection is available for purchase online and at retailers.