Flawless Beauty launches new haircare line for textured hair types

US-based Flawless Beauty has launched a new haircare line designed to cater to the needs of textured hair.

Flawless will be led creatively by actress Gabrielle Union and driven in the market by a seasoned team of professionals organised by Vincent Davis, under the Flawless Beauty umbrella. The company will be responsible for the sales, marketing, and operations of the brand.

Flawless Beauty's chief executive officer (CEO) Vincent Davis said: "We are really excited to be launching this line during a time when the multicultural beauty category is growing so rapidly.

“Gabrielle has brought such a personal touch and unique point of view to the line; I have no doubt women are going to fall in love with the brand immediately.

“She has been heavily involved in the development process and her passion and dedication can really be seen in the voice of the brand."

Flawless includes products that range from shampoos and conditioners to styling aids and treatments. Each formulation uses a combination of Marula, Argan, and Avocado oils to address issues faced by women with textured hair, such as dryness, split ends, damage, brittleness, and frizz.

The collection will be available to consumers beginning 1 March across the country at Ulta Beauty and Ulta.com starting April this year.

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Image: Flawless includes products that range from shampoos and conditioners to styling aids and treatments. Photo: courtesy of Freeimages.com/ Kerem Yucel.