Havells India ventures into personal grooming segment

Fast moving electrical goods company Havells India has ventured into the personal grooming segment to help strengthen its consumer products portfolio.

The company launched personal care products such as electric shavers, hair straighteners, dryers, beard trimmers, and grooming kits, incuding precision nose, ear, and bikini trimmers. Havells also launched exclusively designed baby hair clippers.

Havells India's chairman and managing director Anil Rai Gupta said: “We are extremely delighted to foray into personal grooming segment that offers enormous growth potential.

“At Havells, it has never been about maintaining status quo but to understand pulse of the discerning consumer, evolve, innovate, enter new categories with best in line products and establish leadership position while setting new benchmarks in industry excellence.”

Initially, the products will be launched in major Indian cities and more than 400 exclusive Havells Galaxies. The complete range is planned to be released across the country by the end of next month.

Havells India's executive vice-president Saurabh Goel said: "Personal grooming as a segment is experiencing swift and dynamic growth largely driven by an expanding middle class and an increased interest in personal grooming.

“We realised that despite our brand's strong recall and resonance among today's youth, we did not have any specific products for them.

“The launch of our wide range of contemporary and top quality products under the personal grooming segment will bridge this gap and strengthen our connect with young consumers who are key to this fast growing category."

India’s personal grooming segment is estimated to be growing at a rate of around 30% per year.