Cutex launches nail care line in US

US-based cosmetics and beauty company Revlon’s Cutex has launched a new line of products including tools, treatments, colour, and polish removers, as well as an assortment of hand and foot creams.

The new Cutex line will be available this month at select retailers including HEB, Meijer, Jet.com, and Amazon.com.

Revlon's portfolio brands president Sennen Pamich said: "The expanded line, including a full range of high-performance nail, hand and foot care products, allows us to leverage our heritage as innovators in this category to become a go-to brand for solution-based products.

“The additional offerings encourage consumers to build customised regimens that ensure nails, hands, and feet are properly cared for through each step of the manicure or pedicure process."

Cutex's nail polish remover formula is protected by a US patent (8,486,378 B1). It is a combination of acetone with the conditioning capabilities of natural botanical oils.

Formulated with vitamins, botanical oils, and antioxidants, the new line consists of nail polish removers and the care+color collection, as well as creams and tools.

Nail polish remover is available in five liquid formulas and on-the-go pads, which gently remove all traces of nail polish. The nail care range includes nail treatments, manicure enhancers, and cuticle care. Care+Color includes an array of 21 vibrant nail colours.

Each of the hand and foot creams offered have been formulated to lock in essential moisture to keep skin protected and hydrated. The creams contain a blend of glycerin, vitamin E, and botanical oils for proper conditioning of skin, nails, and cuticles.

From nail files to cuticle clippers, Cutex's hand and foot tools have distinct features and deliver improved performance.

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Image: Cutex nail polish removers are available in five liquid formulas. Photo: courtesy of Freeimages.com/Juliana Z. C.