Unilever to disclose fragrance ingredients to consumers

UK consumer goods company Unilever has announced a new transparency initiative to disclose fragrance ingredients for all products in its personal care brands portfolio.

As part of the initiative, the company plans to provide consumers with access to additional ingredient information about its products.

The initiative is planned to be launched in the US and Europe, and set to go beyond labelling requirements.

Unilever chief research and development officer David Blanchard said: “We are committed to ensuring people have the information they need to choose the right product for them.

“So that is exactly what we are doing, going the extra mile beyond what is already on the label. We strongly believe that providing this transparency will help build further trust in Unilever and our brands.”

Unilever stated that the company will start to voluntarily disclose the fragrance ingredients included in individual products this year online, along with details of the scent the fragrance ingredients bring to the product.

This initiative is slated for completion by next year.

A new section on Unilever’s website called ‘What’s in our Products’ will provide information to consumers beyond the label.

Individual product information will be updated to include the fragrance ingredients to allow consumers look up ingredients and understand their function on the product.

The company will launch its new voluntary online search tool to support people with allergies to find suitable products for them.

In the US, the company’s labelling of fragrance allergens will be expanded on pack to cover the full personal care portfolio of the company.