Dove to launch new skin care formula for men

Unilever brand Dove Men+Care is set to unveil a new product range for men, called Elements.

The new range includes ingredient combinations such as minerals and sage, charcoal and clay, and mineral powder and sandalwood.

Unilever's US Dove marketing vice-president Nick Soukas said: “With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements.

“They include energising ingredient combinations that trigger men’s senses and formulations that provide superior care for their skin and hair consumers expect from Dove Men+Care.”

In order to bring a feeling of freshness, the brand is building the Dove Men+Care Elements Treehouse outside of Chattanooga, Tennessee. Builder Pete Nelson will design the family-friendly space inspired by the ingredient combinations found in the range.

Pete Nelson said: “I’m thrilled to partner with Dove Men+Care to create the Dove Men+Care Elements Treehouse, my first-ever treehouse concept that brings to life the unique ingredients found in a grooming product line.

“I believe that treehouses ignite a sense of wonder within all of us, and I look forward to creating a space where families can connect with nature while spending quality time with one another.”

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Image: Elements range. Photo: courtesy of PR Newswire Association LLC.