Unilever discloses fragrance ingredients across its US beauty brands

Unilever has disclosed a detailed list of fragrance ingredients used in more than 1,100 of its beauty and personal care products across 15 brands available in the US, including Dove, Axe, Comfort and OMO.

The disclosure aims to promote Unilever’s transparency initiative in the home care category, which is expected to comply with US regulations for the labelling of beauty and personal care products.

Current US regulations mandate that companies should list the names of fragrances on product packaging.

Unilever North America president Amanda Sourry said: “We are more committed than ever to transparency and building trust in Unilever and our brands.

“With the completion of our fragrance disclosure initiative, people now have access to more detailed ingredient information for the products they use and love from Unilever.”

Unilever’s new fragrance listings can be accessed through the SmartLabel digital platform, which is designed to provide an easy way to obtain additional information about products.

Users obtain information by either visiting the brands’ website or scanning the universal product code (UPC) barcode with the SmartLabel app through their Apple or Android devices.

Unilever has provided insights on its approach to developing safe products and information on ingredient types, as well as a list of frequently asked questions (FAQ).

The company has also disclosed fragrance information on its individual home care and beauty and personal care products distributed in Europe.

Unilever is planning to list fragrance allergens in accordance with existing European Union labelling regulations.