Skincare manufacturer Nerium International opens new brand centre in Hong Kong

Anti-aging skincare products manufacturer Nerium International has opened a new brand centre in Hong Kong.

The firm has also launched its Age-Defying Night Cream, Age-Defying Day Cream, and Firming Body Contour Cream in Hong Kong. These skincare products contain innovative ingredients that are claimed to help fight signs of aging.

Nerium International's founder and chief executive officer Jeff Olson said: "We are honored to introduce our revolutionary products and pioneering business opportunity to consumers across Hong Kong, a country known for its sophisticated people who have an on-trend beauty and fashion style.

"As a thriving market for both the global anti-aging skincare segment and direct sales industry, Hong Kong is the ideal market to grow our Asia-Pacific presence."

Launched in 2011 in Texas, Nerium International has presence in the US, Canada, Mexico, South Korea, Japan, Australia, and Colombia.

Nerium International's new Hong Kong Brand Center is located at 1407 Lippo Sun Plaza, No. 28 Canton Road, Tsim Sha Tsui in Kowloon. This allows consumers to learn more about Nerium International's products and serves as a resource centre for Nerium International's independent brand partners who sell the products.

The centre will equip partners with advanced relationship marketing tools and materials to help grow their personal businesses.

Olson said: "We decided to open our first Nerium International Brand Center based in Hong Kong in Kowloon. It's in an accessible area known as the urban shopping, arts and entertainment district. This serves as a great location to support the business and ensure the success of Independent Brand Partners."

Eris Ching will oversee the Hong Kong operations as general manager.

Ching said: "I am grateful to join the Nerium International family and introduce our extraordinary products and entrepreneurial opportunity to the people of Hong Kong."