Perricone MD releases Pre:Empt Series skincare line to Ulta Beauty and Nordstrom stores

Perricone MD has made its Pre:Empt Series skincare line available at 950 Ulta Beauty and 47 Nordstrom outlets in the US.

First launched exclusively at Sephora in June 2016, the line is equipped with a proprietary Nrf2 Antioxidant Support Complex, which was developed by Dr. Nicholas Perricone. The Pre:Empt Series addresses the loss of antioxidant production, which is the first sign of aging. 

Targeting millennials, the full collection consists of four products, Exfoliating Pore Refiner, Oil-Free Hydrating Cream, Skin Perfecting Serum, and Brightening Eye Cream.   

Perricone MD's chief executive officer (CEO) and president Mary van Praag said: "We are thrilled with the success we've seen with the addition of the Pre:Empt Series to the Perricone MD collection.

"Sephora's partnership helped us establish a meaningful connection with the millennial consumer at launch that we are excited to grow upon in 2017."

Perricone MD's chief sales and marketing officer Jessica Hanson said: "We are pleased that our valued retail partners have embraced the brand's latest Pre:Empt technology.

"As the prestige skincare landscape evolves, we are grateful that our accounts continue to support and grow with us as we expand our holistic product assortment to reach new consumer demographics." 

Pre:Empt Series products including Daily Foaming Cleansing, Refreshing Shower Mask, and The Fixer Oil have also been rolled out exclusively at Sephora. The Pre:Empt Series line ranges from $38-$50 and is available at Sephora and Sephora.com.