Olay announces global launch of Olay Skin Advisor

P&G's skincare brand Olay has announced the global launch of Olay Skin Advisor, a platform to help women better understand their skin and find the products best-suited to their personal skincare needs.

The brand claimed that the platform is based on a suite of artificial intelligence technologies and marks the first application of deep learning in the beauty industry to arm women with the knowledge they need to care for their skin and better navigate the confusing beauty aisle.

Olay principal scientist Frauke Neuser said: "We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store.

"Our solution is Olay Skin Advisor, which uses artificial intelligence to deliver a smart skin analysis and personalised product recommendation, taking the mystery out of shopping for skincare products.”

The web-based skin analytics platform offers precise, personalised skin education and product recommendations through mobile phones or tablets.

Live in the US since late 2016 in 1.0 beta form, the Skin Advisor platform uses the self-taken pictures of users to analyse their face and determine current skin age, along with the areas of their face that are driving the age.

The platform then provides a personalised product regimen recommendation, following a short series of questions about personal skin concerns and product preferences

The recommendations are based on the knowledge about the products that have worked for women with similar skin concerns, needs and preferences.

Olay is planning to launch Olay Skin Advisor 2.0 in the US in mid-March.

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Image: Olay’s new mobile platform uses AI to understand a woman's skin. Photo: courtesy of Business Wire/Olay.