Study Finds only 16% women in US use sunscreen daily

Only 16% of American women use sunscreen as part of their daily beauty routine, despite the knowledge that ultraviolet A (UVA) rays lead to skin ageing, revealed a new survey by Seattle-based beauty brand Kari Gran.

The study involved a group assigned by researchers to apply SPF 15 daily to their head, neck, arms, and hands every morning, after bathing, spending a couple hours in the sun, and sweating heavily.

It was found that those assigned to apply sunscreen daily, compared to those who applied at their discretion, were less likely to have increased skin ageing after four and a half years.

The brand's founder Kari Gran said: "Most people don't realise UVA rays are present every day, despite what the weather is, and these rays penetrate clouds and glass, so your face is exposed to potential damage every day."

Kari Gran recently launched Three Sixty Five SPF 28 sunscreen, which is designd to block both the UVA and ultraviolet B (UVB) rays to protect facial skin from the effects of sun exposure.

This mineral sunscreen contains 17% non-nano zinc oxide as an active ingredient, whichis said to provide immediate effect, contrary to other ingredients such as oxybenzone, avobenzone, and octisalate, which take more than 20 minutes to absorb into the skin.

Three Sixty Five sunscreen is available at karigran.com.