Theorie releases Sage haircare product line in Canada

Theorie has released its latest Sage haircare product line at four mainstream retailers, including Metro, Rexall Drugs, Uniprix and JeanCoutu in Canada.

The new haircare product line features eight aromatic shampoo and conditioner collections that combine botanical extracts with Theorie’s Amino Complex and keratin protein.

These products help to nourish various types of hair and offer customised haircare solutions that are designed to hydrate, gloss, detoxify and smoothen hair.

Theorie business development and retail strategy vice-president Shana King said: “Theorie Sage presents a line of shampoos and conditioners that everyone, no matter what your hair looks like or what condition it is in, can use on a daily basis.

“These luxurious looking, smelling and feeling Sage haircare products allow you to mix and match based on your changing and seasonal haircare requirements.”

Theorie Sage products are safe for colour and keratin-treated hair and are free of parabens and phthalates.

One of the products under Theorie Sage collections launched in the Canadian market is Amber Rose Hydrating Shampoo and Conditioner, which is formulated with rose flower extract and sage essential oil and refreshes and recharges dry to normal tresses.

Argan & Moringa Restoring Shampoo and Conditioner, which has been blended with argan, moringa, frankincense and grape-seed oils helps to stimulate and nurture damaged hair.

Green Tea & Bamboo Energizing Shampoo and Conditioner has been prepared using green tea extract, bamboo extract, ginkgo biloba, sage essential oil and grape-seed oil. It invigorates and boosts damaged, dull hair.

Charcoal & Bamboo Detoxifying Shampoo and Conditioner features binchō-tan white charcoal, bamboo extract, sesame oil and sage essential oil. It has been designed to purify, remove excess oil and restore shine to all type of hair.

Other products of the collection include Marula & Seaberry Smoothing Shampoo and Conditioner,  Helichrysum & Plum Nourishing Shampoo and Conditioner, Monoi & Buriti Oil Glossing Shampoo and Conditioner and Purple Sage Brightening Shampoo and Conditioner.