Clairol launches new permanent vivid hair dyes range

Coty brand Clairol Professional has launched a new range of permanent, customisable, and vivid hair dyes.

Known as Clairol Professional FLARE Me, the new collection is available in seven bright shades including a Clearly You pastel clear mix-in for a bold and vivid look, to softer pastel shades.

The seven shades available are Power to the Purple, Be You Blue, Turn Their Heads Red, Rose to the Occasion, Queen of Green, Make ‘em Blush Pink, and Tough as Teal.

Clairol’s professional celebrity colour ambassador said: “FLARE Me is a collection that can be used by those who are starting to test with pastel highlights or are daring to go a bright colour.”

The permanent, vivid cream FLARE Me colours are claimed to last up to five weeks.

Wella’s North America creative director Carole Protat said: “The FLARE Me collection was designed for avid hair colour lovers who are looking to seasonally change up their look.

“The wide spectrum of colours, ranging from red, green, blue, and purple are customisable to give customers the exact shade they desire.”

The new hair dyes utilise the True2Tone technology to perforate the hair shaft, resulting in a long-lasting colour. In November last year, Clairol introduced the MyShade app to provide an easy colour selection process.

Powered by Modiface, the app allows users to scan any permanent at-home hair colouring product and virtually try it on before matching it to the closest Clairol shade.

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Image: Flare Me Lineup. Photo: courtesy of PRNewsFoto/Coty, Inc