Katherine Cosmetics to expand product portfolio and sales

US-based makeup company Katherine Cosmetics is set to expand the portfolio and sales network of its natural beauty products.

The company retails products through in-store, online, and social selling distribution channels and it plans to expand its sales network both in the US and other international markets.

Katherine Cosmetics' chief executive officer (CEO) and founder Katherine Annie Finch said: "I am excited that due to recent equity investment in our company, we are planning to offer a broader array of our inspirational beauty brand product line, which utilises only all-natural, never tested on animals, gluten and paraben free ingredients.

"In addition, we have aggressive plans to expand our online sales programme and our presence in department, boutique, and pop-up stores in the US, as well as enter global markets through credible distributors."

Katherine Cosmetics' K-Sport Beauty range includes sweat and smudge proof makeup products such as Everyday Beauty, which comprises a simple makeup collection, and A+ Friends Beauty line, which consists of 11 lip shades that are rich in moisture.

The firm's portfolio also comprises the Date Night Beauty line of eye-shadows and highlighters, including the WOW Stick multi-use protection primer and a waterproof eyeliner with built-in brush for blending.

Earlier the firm launched Katherine Girl app, which enables customers to participate and learn beauty news, fashion trends, and shopping.

In addition to 30 of its social selling shops, Katherine Cosmetics is planning to open its first flagship store at Del Mar, California, in the coming months.