Prai Beauty to introduce neck products in US through Lord & Taylor

Skincare firm Prai Beauty is introducing products for the neck and throat in the US through retailer Lord & Taylor.

The US launch includes the firm's Ageless Throat & Decolletage Collection, which will be available at Lord & Taylor stores in Garden City, Garden State Plaza, Stamford, and Trumbull, as well as on lordandtaylor.com.

Prai Beauty's global creative director Nigel Barker said: "Prai is the first beauty brand I've ever endorsed. I love that they actively promote a positive message around real ageing.

"I see beauty through my camera lens and know that a woman's neck is one of the most alluring parts of her body, framing her face and helping to tell her story."

The Ageless collection includes New Neck Lift kit, 50ml Ageless Throat & Decolletage Creme, 30ml Ageless Throat Ionic Serum, and 30ml Ageless Throat Concentrate with Instensyl.

Developed to provide non-invasive neck lift within seven days, the kit contains Ageless Throat Ionic Device, Throat Ionic Serum, and 15ml Throat & Decolletage Creme.

Prai products are developed using new technologies, contain luxury ingredients, and are tested on animals. The brand has also previously launched its products at Boots UK and The Dorchester Spa, London.

Founded in 1999 by Cathy Kangas, Prai Beauty's skincare products feature Prai extract, which is claimed to provide skin smoothing and restorative benefits.