Mother Dirt upgrades biome-friendly shampoo offering

Biotech firm AOBiome’s consumer-facing unit Mother Dirt has upgraded its preservative-free, biome-friendly shampoo offering.

Mother Dirt Shampoo now features an expiration date of six months, an extention of four months from the previous formulation. This extended shelf-life has also caused changes to the product’s packaging from an airless packaging system to a squeezable bottle, which is claimed to use 49% less plastic.

The packaging upgrade is part of the brand’s ongoing attempt to preserve energy and decrease the footprint of personal care products.

Formulated using six plant-based ingredients, the shampoo is said to be colour safe and does not contain ingredients that would inhibit or kill beneficial microorganisms.

Mother Dirt's president Jasmina Aganovic said: "Beyond any singular update, we're most excited to be pioneering a new way to develop products with the skin's microbiome at the forefront.

"Our patent-pending development process ensures that each ingredient and formula is tested against the most sensitive beneficial members of this microbial ecosystem, something no one else in the industry is currently doing."

Unlike other products in the industry, the preservative-free nature of the formulation requires a shorter expiration date of few months to ensure stability and freshness.

Mother Dirt’s portfolio includes live ammonia-oxidising bacteria (AOB) containing AO+Mist, a face / body cleanser, a shampoo, and a moisturiser.

All of the brand’s products claim to be skin biome-friendly and are available for purchase at motherdirt.com.

---

Image: Mother Dirt Shampoo featuring its new packaging. Photo: courtesy of PR Newswire Association.