US skincare brand Bliss relaunches with overhauled product line-up

Spa Steiner Leisure’s skincare brand Bliss has relaunched with 39 new formulations.

Available at Target and Ulta stores, as well as online, the relaunch features a new streamlined packaging design.

The range includes lemon and sage body butter, triple oxygen mask and fab foaming cleanser. It also offers new beauty masks and cleansers, which include the Patrol Clay Souffle Mask, the Mighty Marshmallow Mask and the Makeup Melt Gentle Jelly Cleanser.

Bliss CEO Meri Baregamian said: “We did some self-reflection and took a deep look at our products, what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products, a combination of upgraded cult favourites and brand new, on-trend innovations.”

The relaunched products will be available from next month in 2,900 locations across the US.

Baregamian further added: “We know the importance to our consumer of how the product is made and what’s in it.

“Nearly half of our products are now manufactured using solarpower and we are constantly exploring how to build a more sustainable, good-for-you product, leveraging new ways to formulate and produce the highest quality products and packaging in more environmentally conscious ways.

“Bliss has also adopted a modernised look and feel with more cohesive and streamlined packaging, which will make it easier for the shopper to navigate.

“We have more than 100 amazing, experiential formulations in the works and are adding more every month based on the latest innovations.”