Obagi Medical introduces new skincare line

US-based Obagi Medical has launched proprietary formulated skincare product line Suzanobagimd.

Developed in partnership with Dr Suzan Obagi, the new line includes a foaming cleanser, a balancing toner, acne cleansing wipes, a soothing complex broad spectrum with a sun protection factor (SPF) of 25, an intensive daily repair (IDR) serum and the Retivance skin rejuvenating complex.

Featuring ingredients such as retinaldehyde and polyhydroxy acids, the products cleanse dirt and other impurities, protect from ultraviolet (UV) rays and rejuvenate the skin.

Obagi Medical president Jaime Castle said: “We are thrilled to collaborate with Dr Suzan Obagi, renowned cosmetic surgeon and dermatologist, to introduce a proprietary formulated skincare line that addresses the signs of skin ageing for all skin types, while remaining free of harsh ingredients.

“This new line builds upon Obagi Medical’s continued legacy of healthy skin to provide an effortless customisable, three-step process to cleanse, protect, and renew skin to keep it looking and feeling its best.”

The dermatologist-tested products in the Suzanobagimd line treat several skin concerns and types, including the appearance of fine lines and wrinkles, rough or lacklustre skin, and delicate or sensitive skin.

The products are said to be suitable for all skin types and are claimed to be hypoallergenic and free of parabens, synthetic fragrances and dyes. They can be purchased through Obagi Medical and skincare providers.