Perfect365 and Kylisstof launch virtual try on for hair extensions

Virtual beauty app Perfect365 has entered a partnership with Kylisstof to launch virtual try on for hair extensions.

As per the terms of the deal, Perfect365 users can digitally try on 12 products using the app’s advanced face-tracking technologies and augmented reality.

The app will showcase products of different textures, colours, and lengths, introducing additional styles and colours in the upcoming weeks.

Perfect365 director of marketing Cara Harbor said: “Historically hair has been a source of creativity, empowerment, and strength for women. Having the ability to add length and depth to their hair can be a dream come true, especially for women with thinning or thinner hair.

“We are excited to continue to extend our capabilities into the hair industry and allow millions of women to experience the difference Kylisstof hair extensions can make.”

Perfect365’s features more than 200 one-tap makeup looks, 20 customisable makeup and tweaking tools, clothing and accessory recommendations, hair styles, and tutorials for recreating looks in real-life.