US skincare brand Palmer’s introduces new body firming products

American skincare company E.T. Browne Drug’s brand Palmer’s has launched new products Coconut Oil Anti-Oxidant Firming Lotion and Body Firming Sheet Mask for Skin Toning.

Both the products are part of the brand’s Coconut Oil Formula line and are made with certified organic extra virgin fair trade coconut oil.

Palmer’s director of marketing Shara Boote said: “Palmer’s has a rich history with Coconut Oil that started with our top selling Coconut Oil Formula hair collection. Understanding the many benefits of this incredible ingredient, not only for haircare but skincare as well, we launched our Coconut Oil body care range, which quickly became one of the top selling coconut body ranges in the US.

“Now, with the launch of our Coconut Oil Firming line, we are excited to grow our Coconut Oil portfolio and continue innovating in this space; bringing high-quality, natural skincare products to our consumers that offer real results.”

The brand’s products contain 94% naturally sourced ingredients and are free-from parabens, phthalates, mineral oils, gluten, and dyes.

The new firming lotion has been developed using seaweed, sweet almond oil, and caffeine to help ease fluid retention and keep the skin moisturised.

The mask is packaged in a sachet. They feature toning ingredients Brazilian Guarana and Cupuacu.

The products will be available for purchase at Walmart.