Korea’s Peach & Lily to open new beauty pop-up shop in US

Korean online beauty retailer Peach & Lily is set to open a new pop-up shop at Bergdorf Goodman’s department store at 754 Fifth Avenue, New York City.

The collaboration aims to offer an assortment of luxury Korean beauty brands in a powder room setting.

On opening, Peach & Lily founder and CEO Alicia Yoon will be offering facial treatment bookings at the store.

Yoon said: “A New York City icon, Bergdorf Goodman has a discerning clientele who trust their exceptional luxury offerings and customer service.

“Because of this, we sought out brands that have a rich story to tell, introduce innovative formulas, and deliver exceptional results.”

The new shop will comprise Femmue, Abib, Eco Your Skin, JUNGSAEMMOOL, and Atoclassic brands, presenting a variety of products such as soaps, serum, face masks, crèmes, gel waters, tonics foundations, and multiple eye and lip makeup.

Bergdorf Goodman Cosmetics buyer Angela Welcome said: “We could not be more excited to partner with Alicia Yoon on this innovative concept.

“When we began to explore the opportunity of a partnership we found that she had the most extensive knowledge of Korean beauty, a rapidly growing trend.

“With that insight, we landed on the perfect assortment of brands and created a one-of-a-kind in-store experience.”