Lenajapon unveils two new beauty products for US market

Japanese skincare brand Lenajapon’s US division is set to launch beauty products LJ Moist Shimmer and LJ Pearly Powder in the US.

Moist Shimmer is a serum designed to moisturise, protect, and deliver a natural glow to the skin.

Suitable for use as a clear foundation, the alcohol-free product contains natural minerals and botanical-derived extracts such as hyaluronic acid and quince seed extract to promote moisture retention.

LJ Pearly Powder is a face powder comprising essences of moisturising fruits quince seed, cherimoya, and mangosteen.

Lenajapon USA CEO Lena Kanise Jensen said: “LJ Moist Shimmer and LJ Pearly Powder have been created through years of product research and development (R&D).

“They are so gentle and light on skin, yet they bring a smooth and glowing skin all day long.

“The combination of the CC serum and the face powder gives my skin a transparent, healthy look without drying my skin up.”

Set to debut on 11 November, the beauty products will be available as part of LJ Winter Cherry Blossom Beauty Set, which will also include moisturising beauty lotion LJ Mini Moist Balance R.