P&G introduces Crest Pro-Health Clinical product line

American multinational corporation Procter & Gamble’s (P&G) oral care brands – Crest, Oral-B and Pro-Health have together introduced Pro-Health Clinical Plaque Control line of products for oral care.

The new range comprises Crest Pro-Health Clinical Plaque Control Toothpaste, Crest Pro-Health Clinical Rinse, Oral-B Pro-Health Clinical Pro-Flex Toothbrush and Oral-B Glide Pro-Health Clinical Protection Floss.

P&G said the products when used together help reduce and prevent plague coming back and maintain a professional domestic clean level for up to two months.

The toothpaste kills plaque germs and also slows down their ability to generate new plaque; while the rinse helps keep the teeth 91% clean of plague for up to two months after a dental visit.

According to the firm, toothbrush with flexing sides works to clean areas where plaque growth begins and removes up to 93% of hard-to-reach plaque; while the floss helps reverse gingivitis, removes plaque and food particles in between teeth to help prevent cavities.

P&G Global Oral Care Research MPH research fellow Robert Gerlach said that the new high resolution image technology shows that daily oral hygiene may remove about one-half of existing plaque and the remaining plaque can accumulate throughout the day, overnight and between brushing.

"We developed the Clinical Plaque Control line to combat this issue. When used together, these products are clinically proven to help keep plaque from coming back by killing plaque germs and slowing their ability to generate new plaque," added Gerlach.

Price of the products ranges between $3.99 and $7.29.

Image: The new products when used together help reduce and prevent plague coming back and maintain a professional domestic clean level for up to two months

Photo: Procter & Gamble