Vichy introduces bilingual website for Middle East women

French beauty care and cosmetics company L’Oreal owned skincare and make-up brand Vichy has introduced the new bilingual website, vichy-me.com for women in the Middle East.

The website made available in both English and Arabic versions has been designed to cater to the needs of Arab women who have various concerns related to beauty and skin care, reported ameinfo.com.

Vichy claims that the new website is a complete interactive platform acting as a digital reference and true skincare companion to the women. It is a link between Vichy’s various social media platforms in the region such as ‘Vichy Middle East’ Facebook page and Vichy’s You Tube channel.

The new site has been divided into sections such as brand’s profile, history along with the product information and product sale points, while the ‘ask an expert’ section is a personalized tool to send in questions and concerns regarding skincare.

‘Vichy TV’ offers short educational videos about skin’s health and beauty through demonstrations and tutorials; while the ‘Live Chat’ which runs on a monthly schedule gives users the chance to interact with Vichy’s leading regional skincare and beauty consultant, Jeehan Abdul Qadir.

The report stated that the recent research revealed that women in the Arab region have recognized the power of internet that provides answers to queries with keywords such as ‘beauty expert’ and ‘skincare’ and is amongst the highest searched by GCC users.

Vichy regional skincare and beauty consultant Jeehan Abdul Qadir said that professional advice is now available to all Arab women concerned about their skin’s wellbeing at a click of a button.

"This truly reflects Vichy’s commitment to offering consumers the latest advancement in science and technology through their products as well as in the way they are communicated. It is indeed a remarkable tool for women to embrace", added Qadir.