IOMA introduces new iPhone application for women

IOMA, the France based cosmetics brand, has introduced a new IOMA A MOI, an iPhone app, whose aim is to help women know better about their skin and help fulfill all their beauty desires.

The firm’s new app is a geo-localised one that gives information about all the perfumeries globally and tells people how to find IOMA skincare products.

According to the firm, the new app allows consumers to schedule an appointment at a specific beauty institute, such as Marionnaud and Beauty Success, through customer fidelity cards in France, and Harrods customer fidelity cards in the United Kingdom.

The firm said the consumers need to scan the bar code and telephone substitutes for the card for scheduling an appointment, and can also view information related IOMA news and events across the IOMA partners network.

IOMA said the new IOMA A MOI application enables the consumers find out information regarding IOMA skincare treatments and product information, such as actions, results, advice and ingredients.

The firm claims that the app also allows consumers to order its skincare treatments and products directly online from Marionnaud, Beauty Success, Harrods and Saks partner sites.

IOMA is a Paris-based skincare brand, whose products include facial care products, body care products and bespoke products.

The firm also offers treatments to dry skin & UV damage, fine lines, wrinkles & lack of firmness, diffuse redness, bacterial infections, oily skin and dark spots.