Perricone MD launches skincare range for men

Perricone MD has launched new skincare range CBx for Men comprising Super Clean Face Wash, Soothing Post-Shave Treatment, and Lightweight Moisturiser.

The CBx collection features phytocannabinoids that are sourced naturally from the hemp plant. It also features a woodsy green scent blended with hemp scents.

The new products are intended to address issues of excess production of oil, sensitivity, and shaving-related irritation, along with other core skincare problems such as dehydration, fine lines, and uneven skin tone.

Phytocannabinoids are claimed to soothe and refresh oil-prone skin, as well as address acne. This antioxidant is also said to be beneficial for problems such as chronic pain and sleeplessness.

Perricone MD Global Marketing senior vice-president Rob Koerner said: "To make a powerful statement in the saturated men's grooming market, our team worked tirelessly to devise unique, effective formulas that provide the scientific results Perricone MD is known for, utilising a game-changing technology that pushes the limits.

"The antioxidant properties of these phytocannabinoid-rich formulas deliver true soothing results to stressed skin.”

The CBx for Men collection is available for purchase on the brand’s website at $35-$55 for each product.

Perricone MD carries out advanced skincare research to deliver quality and potent products to address diverse skin concerns. Its portfolio of products is sold at select specialty retailers such as perriconemd.com, Sephora, Ulta, Nordstrom, and Neimanmarcus.com in the US.