Symrise plans to increase production of perfume oils in China

Flavours and fragrance manufacturer Symrise is planning to increase the production of perfume oils under its Scent & Care division in China.

The firm said under the new proposal, the Flavor & Nutrition division will also be extended with powder mixing plant, spray drying and liquid mixing capabilities with a focus on automation and new process technologies to improve efficiency.

According to the firm, as part of its commitment to ecological sustainability, the Shanghai production facility will be equipped with modern odour filter technology (RTO).

Symrise chief executive officer Heinz-Jürgen Bertram said innovation and creation are the key points of success for the firm’s business.

"We pride ourselves on being pioneers, an example of which was our entry onto the Chinese market 30 years ago. This vision has paid dividends. Today, 48 % of our sales come from emerging countries, of which China is one of the most significant markets," Bertram added.

Symrise is a Germany-based flavours and fragrance manufacturer, whose portfolio includes fine fragrances, personal care, fabric care, life essentials, aroma molecules and oral care cooling compounds.

The firm in 1982 entered Chinese market with the registration of "JV 003" as the third joint venture in Shanghai.

Symrise has a total of four strategic sites in China: Shanghai, Beijing, Guangzhou and Taiwan.

Production facilities are located in Shanghai Pudong, and in 2008, the company opened its first Creative Center in Shanghai.