Dr. Wolff selects DKSH to market hair brand Alpecin in Hong Kong

Germany-based Dr. Wolff-Group, a research-based consumer health company, has selected DKSH’s business unit Healthcare to market its hair brand Alpecin in Hong Kong.

DKSH is a Switzerland-based market expansion services provider with a focus on Asia.

Under the agreement, DKSH Healthcare will market, commercialise and distribute Alpecin and help Dr. Wolff grow its business in the country.

DKSH will provide registration, importation, marketing, sales, distribution, logistics and collection services for hair brand Alpecin.

From July 2013, Alpecin will be exclusively sold in all Mannings stores, a renowned chain of personal health and beauty retailers in Hong Kong.

DKSH Hong Kong will be responsible for the launch of Alpecin and managing its marketing and sales activities including in-store booking, television commercial rollout and promotion.

Dr. Wolff-Group managing director Eduard Dorrenberg said, "We have chosen DKSH Healthcare as the partner for our market entry in Hong Kong because of its excellent knowledge of the local consumer health market, its in-depth expertise in marketing and sales, as well as its proven track record in Market Expansion Services."

DKSH Healthcare Hong Kong vice president Richard Holloway said the company is helping Dr. Wolff enter Hong Kong market through its market expansion services.

"With the launch of Alpecin in Hong Kong, we are providing a new category of technologically proven hair loss products to the mass market," Holloway added.

"The patented skin activator and technology-driven caffeine complex in its hair energizing products make Alpecin a strong differentiator in the local market."

The latest deal is expected to further strengthen DKSH’s market position in the consumer health market in Hong Kong and contribute to the Group’s overall earnings and profitability over time.