Sundial Brands rolls out SheaMoisture Baby Care Collection in US

US-based personal care products creator and SheaMoisture brand owner, Sundial Brands, has announced a new collection under the brand for babies.

The new brand SheaMoisture Baby Care Collection can be purchased from over 5,000 CVS stores, 1,500 Kroger stores and more than 700 Stop & Shop/Giant retail outlets across the US.

Sundial said the new, all-natural collection is made up of a range of ingredients including Certified Organic Shea Butter, Frankincense, Myrrh and Argan Oil.

The company also stated that the entire collection is free of synthetic ingredients and is gentle enough to be used by people of all ages.

Sundial’s SheaMoisture Baby Care Collection has Raw Shea, Chamomile & Argan Baby Head-to-Toe Wash priced at $9.99 for 12oz. The shampoo and body wash has Shea Butter, Aloe Vera, Chamomile, Frankincense and Myrrh extracts which cleanses and nourishes the skin and hair.

The collection’s second product Raw Shea, Chamomile & Argan Baby Head-to-Toe Ointment, retailed at $9.99 for 4oz, soothes irritation and dryness caused by diapers and heat rash. The petroleum free product can also be used on chapped lips, cheeks, hands, arms, and legs.

Sundial’s new product Raw Shea, Chamomile & Argan Baby Eczema Therapy Butter relieves symptoms of eczema and psoriasis, protects dry, cracked or irritated skin. The non-greasy formula moisturises the skin and is priced $9.99 for 6 oz.

The baby’s collection has next on the offering, a Raw Shea, Chamomile & Argan Baby Eczema Therapy Bar Soap. It is priced at $4.99 for 5oz. Free of sulphate, the wash and shampoo cleanses impurities and nurtures tender skin without causing dryness or tightness.

Next is the Olive & Marula Head-to-Toe Baby Wash for $9.99. The 2oz product is a moisturising body wash and shampoo with Aloe Vera, Marula Oil and fatty-acid-rich Avocado Oil.

The collection lastly has Olive & Marula Healing Baby Lotion. Priced at $9.99 for 12oz, the new product has a blend of Olive Oil, Shea Butter and Marula Oil that hydrates the skin while Cocoa Butter, Vitamin E and Aloe Vera soften and protect it.