Rihanna collaborates with MAC for Viva Glam collection

Noted singer Rihanna has collaborated with cosmetics brand M.A.C to release her Viva Glam lipstick and lipglass collection.

Although she earlier partnered with M.A.C to create RiRi Hearts M.A.C Collections, Viva Glam is originally a new campaign to support an AIDS prevention foundation.

The price of the new lipstick will be £15 while lip gloss will cost £14.

Rihanna, who spoke on Good Morning America recently said: "I’m now extending my role with MAC from creative partner to philanthropic partner with the Viva Glam campaign. It’s an iconic campaign which has been around for a few years with them."

Speaking about her lipglass, she said that although it looks like a lipglass it’s so thick that it sits on the top of the lipstick.

Rihanna said that MAC AIDS Fund has already received $135m and hoped it would increase further.

She further added: "Our goal is to raise $40 million with the Viva Glam Rihanna campaign, and the MAC AIDS Fund will be donating a $2 million grant to UNAIDS, which is a global organisation which focuses on youth prevention of HIV and Aids, because it’s the youth."

Her RiRi collection sold out in three hours of launch and the company spokespersons said they expect the same kind of response for the new collection.