Osmia Organics launches new Luz Brightening Facial Serum

US-based natural skin care company Osmia Organics has added a new product to its exfoliating and clarifying facial products collection.

Designed to enliven and restore the skin’s youthful glow, the newly launched Luz Brightening Facial Serum features in a base of organic argan, camellia seed, and prickly pear oils.

Derived from tea plants, Camellia seed oil gently softens and nourishes the skin, while he prickly pear oil is high in tocopherols that have excellent antioxidant and anti-inflammatory potency.

The serum has been enhanced with cold-pressed broccoli seed oil that contains high levels of fatty acids and Vitamin A, and enhance collagen production, thereby stimulating cell turnover and increasing the skin’s supple, lustrous appearance.

In addition, the vitamins A and E-rich organic sunflower oil provides increased penetration, and leaves skin soft hours after application.

Osmia Organics CEO and founder Dr. Sarah Villafranco said: "We wanted to create a serum that left you feeling like your face had been polished and buffed, as if your skin could light up from the inside.

"It’s a great treatment before a big event or an evening on the town – it leaves you glowing and hydrated, and so smooth it’s hard not to keep touching your cheek."

The new serum helps the skin retain water through a unique, gluten-free blend of quinoa, rice, and aramanth proteins, and also features gotu kola, algae, and wheatgrass that soothe irritation and improve tone.

Enzymatic ingredients, such as pumpkin, papaya, and mushroom extracts to help break down old skin cells, increasing cell turnover for a gentle exfolation, while acai and green tea extracts compliment that action by scavenging free radicals in the skin cells, decreasing collagen damage and DNA mutations leading to skin degradation and other ailments over time.

Designed to work in conjunction with Osmia’s Luz Enzyme Facial Soap, the serum can be initially used with a few drops, several times a week, and increasing if needed as the skin adjusts.