Skin care brand Skin launches in New York City

Japanese luxury skincare brand Skin has marked its US debut with the launch in New York City at Sephora 34th Street and Sephora 5 Times Square locations.

Skin USA managing director Rameet Kaur said: "Skin Inc is driving a paradigm shift in beauty from one size fits all to ‘one size fits one’. New York is like a microcosm of the world, with its diversity and desire for only the best. Skin Inc is proud to be partnering with Sephora to bring this unique and personalized experience in skincare to New York."

The company claims that each Skin product is designed to deliver 100% efficacy with 0% fuss. All Skin products are made in Japan with 0% scent and 0% parabens.

Skin best sellers include: Pure Revival Peel ($55.00), My Daily Dose Serum ($90.00), and Pure Deepsea Hydrating Mask ($75).

Presently, Skin is available at select Sephora stores in New York City and iloveskininc.us; Internationally through its flagship stores in Singapore, Barcelona, Madrid and 13 other cities; in Sephora and select online beauty sites in South East Asia; and in the air on Singapore Airlines

Skin is also scheduled to launch in Canada at the soon-to-open Sephora Vancouver flagship store on Robson Street at the end of October.

Skin, which was launched six years ago in Asia, has strong presence in Singapore, Barcelona and Madrid, among other cities.