Poundland launches colour cosmetics line

UK-based discount retail chain Poundland, which stocks items across food and drink, entertainment, household and personal care, is launching a colour cosmetics line.

The new cosmetics line, Make Up Gallery, features over 100 SKUs encompassing nail, lip, eye and base products in multiple formats and shades.

Currently, Poundland stocks well-known high street beauty brands such as Revlon, Rimmel and Nivea.

Poundland CEO Jim McCarthy told cosmeticsbusiness.com that: "We’re very proud of our new Make Up Gallery range which is available at our famous £1 price point, offering amazing value.

"The cosmetics industry can be notoriously pricey so we are very proud to launch a new and stylish range that makes the latest beauty looks and trends accessible to everyone. So now, for under £10, women of all ages can stock up their make-up bags for less," McCarthy added.

All the ‘Make Up Gallery’ products will be rolling out into Poundland stores from the end of October, and will be available in 480 branches by mid-November.

In February, the company announced plans to extend its operations into Spain in the next financial year. It initially plans to open up to 10 stores under the Dealz brand over a two-year period and is also looking to use the insight from the first phase of stores as a platform for further rollout.