Gwyneth Paltrow to launch new makeup collection

Gwyneth Paltrow’s new makeup collection Juice Beauty is set to hit the shelves in 2016.

Founder of online lifestyle and ecommerce site Goop, Gwyneth announced partnership with organic skincare brand Juice Beauty earlier this year.

Paltrow said: "When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both make-up and skin care.

"The full organic Juice Beauty makeup collection is coming in January, and the pigments are incredible, especially given that they’re totally clean.

"GP was intimately involved in every aspect of the line, from the colours and textures to the names. It’s truly going to change the way you think about clean makeup, so stay tuned."

Juice Beauty owns a stake in Gwyneth’s company while she is handling the brand as creative director.

According to the Forbes magazine, Gwyneth was named the 12th highest paid female star this year.