Elizabeth Arden to buy Aguilera Fragrance Brands from Procter & Gamble International

Elizabeth Arden has signed an agreement to purchase the global licence and some related assets of Christina Aguilera fragrance business from Procter & Gamble International.

Financial details of the deal have not been disclosed. US singer Christina Aguilera launched her signature fragrance in 2007 in a partnership with Procter & Gamble International.

Currently, her fragrances have a global reach and have seven brands.

It is claimed to be one of the leading celebrity fragrance brands in Europe.

Elizabeth Arden global fragrances president George Cleary said: "We are tremendously excited with our agreement to acquire the Christina Aguilera fragrance license.

"This stellar brand is one with a global footprint and a significant international presence in Europe.

"This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand."

The deal is expected to close in the first quarter of fiscal 2017 following receipt of regulatory approvals.