Sofia Vergara partners with Avon to launch new fragrance

Actress Sofia Vergara has partnered with New Avon (Avon) to launch a new fragrance called So Very Sofia.

The floral-based fragrance is aimed at women.

The fragrance will be launched by Avon between September to December.

So Very Sofia will cost $36.

Sofia Vergara was quoted by multivu.com as saying: "Avon’s mission is incredibly important to me."

"The brand offers women a way to build themselves up and achieve financial security, and that’s something I strongly believe in.

"Making this fragrance available exclusively through Avon is my way of supporting that goal. I want to help empower each woman to take control of her life, and gain the confidence and ability to achieve her dreams."

Avon North America Beauty and Fashion and Home vice president Meg Lerner said: "Sofia is such an inspiring woman."

"She truly believes in encouraging women to not only dream big, but to turn those dreams into a reality. That same belief is at the very heart of everything we do at Avon. Her drive and creativity absolutely speak to Avon’s mission of empowerment."

New Avon LLC is a beauty company in North America that offers a range of products including colour cosmetics, skincare, fragrance and personal care products.