Maybelline appoints I-Hua Wu as first Asian global ambassador

Maybelline has appointed Taiwanese model I-Hua Wu as its first Asian global ambassador.

Wu joins other models such as Christy Turlington, Jourdan Dunn, Gigi Hadid, and Herieth Paul. Though she is not the first Asian model to represent it, she is the first Asian to be the brand ambassador on a global scale.

She was quoted by The Cut as saying: "Outside of the US, there are few Taiwanese models.

"It’s mostly models from other Asian countries. But lots of Taiwanese models come here and work hard, but have never been recognised because Taiwan is so small. I’m happy to shine some light on it."

Maybelline is an American makeup brand sold worldwide. Founded in 1915 by Tom Lyle Williams, it was acquired by L’Oréal in 1996.

The brand has launched several products, including Fit Me facial product collection and Eye Studio collection.