glo minerals joins PETA’s Beauty Without Bunnies programme

US-based cosmetics firm glo minerals has joined PETA’s Beauty Without Bunnies programme.

Following this partnership, the company claimed that its paraben-free skin nourishing mineral makeup is now also cruelty-free, and displays PETA’s cruelty-free rabbit logo.

glo minerals has also stated that it will not test products on animals, use ingredients that have been tested on animals, nor sell products in markets where animal testing is not banned.

glo minerals CEO Jerald Wenker said: "glo is committed to responsible behaviour, holding true to the highest values and ethical standards in everything we do.

"Our corporate social responsibility policy transcends those directly employed by glo, reaching through our supply chain to validate the values and standards of our vendor partners.

"Our PETA Cruelty-Free achievement for glo minerals reflects this commitment to holding ourselves to a higher standard."

PETA’s Beauty Without Bunnies programme lists cruelty-free companies and products, providing a searchable resource for consumers.

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Image: glo minerals is now cruelty-free. Photo: courtesy of glo minerals.