Eco Lips launches POGO organic lip balm line

Eco Lips has launched its POGO brand, which is a new international patent pending refillable organic lip balm line.

The lip balm comes in a delivery system that is made out of repurposed plastic.

Eco Lips vice-president of sales and marketing Jane Merten said: "Landing the design for a lip balm delivery system that aligns with our company ethos was paramount. Versatility, individualisation and refillability was key as we continue to innovate within the lip balm category.

"POGO directly aligns with urban, professional, female millennials who are active, social and smart, looking for more sustainable solutions that fit their everyday lifestyle."

Eco Lips’s organic lip balm line comprises Apricot Peach?, Iced Iced Berry, Mint Mint, Nothin’ At All (Unscented), Split Banana, and True Vanilla Bean.

The line is USDA certified organic, Fair Trade Certified, gluten free and cruelty free.

It has a suggested retail price of $3.99.

Currently, the new lip balm line is available in some Target stores, all Hy-Vee grocery stores, and online at www.pogobalm.com.

It will also be available in ULTA, Vitamin Shoppe and other natural products retailers later this year. In addition, refills will be on sale.