Kristals Cosmetics launches video product tutorials

Skincare brand Kristals Cosmetics has launched a new series of video product tutorials as part of its outreach programme.

Kristals Cosmetics president and CEO Shay Segev said: "Because Kristals products are based on a unique use of gemstones to create bioenergised formulations inspired by ancient, holistic traditions, educating customers in their optimal use is crucial.

"When customers visit a Kristals store, they get the chance to try out the products for themselves in a spa-like experience and of course learn how to use them. We actually match the gemstone that fits the customer’s profile to the specifically related cosmetics product.

"But the videos are meant to be an additional resource for when they leave the store and also to introduce these unique treatments to people who haven’t used them before."

Currently, the company is featuring four video product tutorials on YouTube on different gemstone product lines, which are amber, gold, diamond and ruby.

Kristals Cosmetics was launched last year and manufactures skincare products based on 12 gemstones that have been traditionally used for their healing properties.

Kristals has combined these gemstones with natural, organic extracts of botanicals and herbal essences and oils.

Segev added: "We believe that beautiful skin isn’t just the result of the right chemicals. Helping someone improve their skin is essentially healing, and for centuries healing has happened by harnessing the power of the natural world around us, including gemstones. That’s why we developed Kristals."

To create consumers awareness on the benefits of gemstone-based skincare products, Kristals will also be launching a blog on its new website, which is set to launch in the next few months.

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Image: Kristals Cosmetics has released videos to show people how best to use its products. Photo: courtesy of Kristals Cosmetics.